Established Credibility with Rodan and Fields

If you are looking for a company with established credibility, Rodan and Fields has, by far, the most proven record with both their products and their reputation. Rodan and Fields has an established market base, a clinically tested product and two highly educated and respected doctors at the helm.

The Drs. Rodan and Fields are dedicated to bringing quality, over the counter dermatological products to the general public. Their Proactiv Solutions line has been dominant in the acne market for over 15 years and grosses over $800 million annually. It is internationally known and often recognized by the infomercials featuring Jessica Simpson and Jenifer Love Hewitt. The Rodan and Fields product REVERSE has been clinically proven to reduce the effects of sun damage and their ANTI-AGE line was the number one skincare product at Nordstrom before they pulled it off the shelves to start marketing through direct sales.

Their success and accomplishments have made them two of the most quoted dermatologists featured in the most popular magazines, radio shows and TV shows like “The View”. Both doctors completed their residencies at Stanford University. Dr. Rodan is an adjunct clinical assistant professor at Stanford University and Dr. Fields is an assistant clinical professor at UCSF. They received the Cosmetic Executive Women’s Award in 2003 for “changing the direction of the industry” with their Proactiv line.

Some might ask why they would pull a successful product line out of high end department stores like Neiman Marcus, Nordstrom, Macys and Lord and Taylor. Marketing analytics showed them that it was product users telling their friends and family about the Rodan and Fields products that was generating sales, rather than the department stores themselves. This led Rodan and Fields to a direct sales/multi-level marketing approach, allowing them to reward the people who are actually generating product sales, their customers.

With the established reputations and financial success of Drs. Rodan and Fields, the new Rodan and Fields Dermatologists line has everything it needs to become established in the skincare industry. It is not a matter of if, it’s a matter of when. This isn’t just about selling the latest skincare product. It is about being positioned at the beginning of a new product from a proven brand before the rest of the country knows about it and it has taken its place in a market far larger than the acne market of its predecessor Proactiv.